Unless you are a die-hard Nintendo fan, then it’s no secret that the launch of the Amiibo line has been all but a complete disaster. With shortages of certain figures which have lead to people selling them for ridiculous prices, and Nintendo’s inability to properly explain to its fans why these shortages have happened, the entire thing has been a nasty stain on the company.
Nintendo has seen how much they’ve bungled this whole situation and is finally apologizing for what has happened. In a statement sent to Kotaku, the company had this to say:
We appreciate the enthusiasm that our fans continue to show toward amiibo. Sales for the product have exceeded our expectations. We understand how frustrating it can be at times if consumers are unable to find certain figures, and we apologize for that.
We’re trying to meet the demands of our fans and consumers by increasing the amount of amiibo we manufacture and ship to retail. We may continue to see consumer demand outpace supply levels for certain characters at times, but we will do our best to prevent that from happening.
As our library of amiibo continues to grow, some figures will be easier to find than others. We are constantly looking for the opportunity to reissue amiibo and are already making plans to bring back some currently out-of-stock amiibo figures. Stay tuned for details.
Nintendo plans to make it easier for consumers to know when new amiibo are on the way, through Nintendo press announcements, timely updates on our social media channels and working closely with retailers.
We remain committed to keeping amiibo affordable and easy to access as a platform to enhance game-play experiences. These plans include Animal Crossing amiibo cards that will become available by the end of 2015, and a free-to-download app for Wii U called amiibo tap: Nintendo’s Greatest Bits that launched on April 30, 2015, that lets consumers enjoy playable scenes from certain NES and Super NES games with amiibo.
While it’s great to see the company acknowledge its mistakes, they now have to show their commitment to the fans by following through with action. We’ll see how they fix this situation in the following months.