Ubisoft announced that The Division is not only the company’s best-selling game, but also that it had the biggest first week ever for a new game franchise, generating $330 million globally in its first five days.
/// Statement | Yves Guillemot, CEO & Co-Founder — Ubisoft
“The Division taking the top spot in the industry for first-week sales of a new franchise is a tremendous achievement. We are very proud of our teams, and humbled by and thankful for the millions of players who are giving us their feedback and support. The Division is the latest example yet of our unique ability to deliver immersive gaming playgrounds that keep players engaged, and that they eagerly share with their friends and community.”
Ubisoft also revealed some of The Division’s record-breaking engagement stats: There were 1.2 million peak concurrent users over the weekend, and over 100 million hours played in the first week.