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	<title>
	Comments on: Bungie Sells Its Soul To The Devil, 10 Year Deal With Activision Announced	</title>
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	<link>https://thekoalition.com/2010/bungie-sells-its-soul-to-the-devil-10-year-deal-with-activision-announced</link>
	<description>Gaming, Entertainment &#38; Tech</description>
	<lastBuildDate>Thu, 29 Apr 2010 19:22:28 +0000</lastBuildDate>
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		<title>
		By: JOEKILLA		</title>
		<link>https://thekoalition.com/2010/bungie-sells-its-soul-to-the-devil-10-year-deal-with-activision-announced#comment-24374</link>

		<dc:creator><![CDATA[JOEKILLA]]></dc:creator>
		<pubDate>Thu, 29 Apr 2010 19:22:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.thekoalition.com/?p=37251#comment-24374</guid>

					<description><![CDATA[Bungie got an amazing deal, here is the official breakdown 
 
Bungie is going to have a 10 year publishing contract from activision/blizzard for an IP that Bungie will own. At the end of those 10 years, Bungie can license that IP out to any publisher they want, and during those 10 years, Bungie can also develop games for other publishers (though unlikely based on Bungie&#039;s philosophy on design). During that time Bungie will have costs of development and marketing covered, and Bungie can take full advantage of activision/blizzards support? ]]></description>
			<content:encoded><![CDATA[<p>Bungie got an amazing deal, here is the official breakdown</p>
<p>Bungie is going to have a 10 year publishing contract from activision/blizzard for an IP that Bungie will own. At the end of those 10 years, Bungie can license that IP out to any publisher they want, and during those 10 years, Bungie can also develop games for other publishers (though unlikely based on Bungie&#039;s philosophy on design). During that time Bungie will have costs of development and marketing covered, and Bungie can take full advantage of activision/blizzards support? </p>
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		<title>
		By: Fergus Mills		</title>
		<link>https://thekoalition.com/2010/bungie-sells-its-soul-to-the-devil-10-year-deal-with-activision-announced#comment-24372</link>

		<dc:creator><![CDATA[Fergus Mills]]></dc:creator>
		<pubDate>Thu, 29 Apr 2010 19:15:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.thekoalition.com/?p=37251#comment-24372</guid>

					<description><![CDATA[In reply to &lt;a href=&quot;https://thekoalition.com/2010/bungie-sells-its-soul-to-the-devil-10-year-deal-with-activision-announced#comment-24358&quot;&gt;Edward V&lt;/a&gt;.

Bungie&#039;s heart, dreams, and livelihoods created these Halo games. If you&#039;re not a fan of them its contradictory. ]]></description>
			<content:encoded><![CDATA[<p>In reply to <a href="https://thekoalition.com/2010/bungie-sells-its-soul-to-the-devil-10-year-deal-with-activision-announced#comment-24358">Edward V</a>.</p>
<p>Bungie&#039;s heart, dreams, and livelihoods created these Halo games. If you&#039;re not a fan of them its contradictory. </p>
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		<title>
		By: JOEKILLA		</title>
		<link>https://thekoalition.com/2010/bungie-sells-its-soul-to-the-devil-10-year-deal-with-activision-announced#comment-24362</link>

		<dc:creator><![CDATA[JOEKILLA]]></dc:creator>
		<pubDate>Thu, 29 Apr 2010 17:46:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.thekoalition.com/?p=37251#comment-24362</guid>

					<description><![CDATA[In reply to &lt;a href=&quot;https://thekoalition.com/2010/bungie-sells-its-soul-to-the-devil-10-year-deal-with-activision-announced#comment-24358&quot;&gt;Edward V&lt;/a&gt;.

Sadly the COD IP is not going down anytime soon, you seen the effects of the 15 dollar DLC?, people out there are hooked on crack with that IP.  
 
Watch how the hype for the new version this friday begins and then massive sales will come to that new COD, that IP/brand its too powerful to just go down. 
 
That would like saying the new Halo game without Bungie is going down hill, hell no that IP/brand its too powerful for that to happen, MS/Activision will get their money no matter who makes the new versions. ]]></description>
			<content:encoded><![CDATA[<p>In reply to <a href="https://thekoalition.com/2010/bungie-sells-its-soul-to-the-devil-10-year-deal-with-activision-announced#comment-24358">Edward V</a>.</p>
<p>Sadly the COD IP is not going down anytime soon, you seen the effects of the 15 dollar DLC?, people out there are hooked on crack with that IP. </p>
<p>Watch how the hype for the new version this friday begins and then massive sales will come to that new COD, that IP/brand its too powerful to just go down.</p>
<p>That would like saying the new Halo game without Bungie is going down hill, hell no that IP/brand its too powerful for that to happen, MS/Activision will get their money no matter who makes the new versions. </p>
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		<title>
		By: Edward V		</title>
		<link>https://thekoalition.com/2010/bungie-sells-its-soul-to-the-devil-10-year-deal-with-activision-announced#comment-24358</link>

		<dc:creator><![CDATA[Edward V]]></dc:creator>
		<pubDate>Thu, 29 Apr 2010 17:31:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.thekoalition.com/?p=37251#comment-24358</guid>

					<description><![CDATA[I&#039;m a fan of Halo. Bungie...ehhh not so much. I&#039;m a fan of what they did with Halo so it just depends on whet the game is out, how it plays, etc. 
 
As for them making a deal with Activison, I don&#039;t think there&#039;s anything wrong with it. If any publisher can treat their game like Microsoft did, its Activision. Plus Activision gonna feel the pain of COD going downhill from now, so Bungie is in a good spot now, business wise. ]]></description>
			<content:encoded><![CDATA[<p>I&#039;m a fan of Halo. Bungie&#8230;ehhh not so much. I&#039;m a fan of what they did with Halo so it just depends on whet the game is out, how it plays, etc.</p>
<p>As for them making a deal with Activison, I don&#039;t think there&#039;s anything wrong with it. If any publisher can treat their game like Microsoft did, its Activision. Plus Activision gonna feel the pain of COD going downhill from now, so Bungie is in a good spot now, business wise. </p>
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		<title>
		By: JOEKILLA		</title>
		<link>https://thekoalition.com/2010/bungie-sells-its-soul-to-the-devil-10-year-deal-with-activision-announced#comment-24357</link>

		<dc:creator><![CDATA[JOEKILLA]]></dc:creator>
		<pubDate>Thu, 29 Apr 2010 17:22:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.thekoalition.com/?p=37251#comment-24357</guid>

					<description><![CDATA[In reply to &lt;a href=&quot;https://thekoalition.com/2010/bungie-sells-its-soul-to-the-devil-10-year-deal-with-activision-announced#comment-24356&quot;&gt;JOEKILLA&lt;/a&gt;.

James where is that Edit button son?, anyways forgot to 
post this, weird not MS but rather SONY is out the gate hyping the new Bungie IP. 
  &lt;a href=&quot;http://www.computerandvideogames.com/article.php?id=244828&quot; rel=&quot;nofollow&quot;&gt;http://www.computerandvideogames.com/article.php?...&lt;/a&gt;  
Sony: New Bungie IP &#039;Halo on steroids&#039;  
 
&#039;Congrats to Bungie. Marrying their creative minds and incredible talent to the power of PS3 will be like giving PS3 fans Halo on steroids.&#039; ]]></description>
			<content:encoded><![CDATA[<p>In reply to <a href="https://thekoalition.com/2010/bungie-sells-its-soul-to-the-devil-10-year-deal-with-activision-announced#comment-24356">JOEKILLA</a>.</p>
<p>James where is that Edit button son?, anyways forgot to</p>
<p>post this, weird not MS but rather SONY is out the gate hyping the new Bungie IP.</p>
<p>  <a href="http://www.computerandvideogames.com/article.php?id=244828" rel="nofollow"></a><a href="http://www.computerandvideogames.com/article.php" rel="nofollow ugc">http://www.computerandvideogames.com/article.php</a>?&#8230;<br />
Sony: New Bungie IP &#039;Halo on steroids&#039; </p>
<p>&#039;Congrats to Bungie. Marrying their creative minds and incredible talent to the power of PS3 will be like giving PS3 fans Halo on steroids.&#039; </p>
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		<title>
		By: JOEKILLA		</title>
		<link>https://thekoalition.com/2010/bungie-sells-its-soul-to-the-devil-10-year-deal-with-activision-announced#comment-24356</link>

		<dc:creator><![CDATA[JOEKILLA]]></dc:creator>
		<pubDate>Thu, 29 Apr 2010 17:12:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.thekoalition.com/?p=37251#comment-24356</guid>

					<description><![CDATA[I Forgot who said this I think it was Blade206, he said don&#039;t be shock if you see Bungie at Sony&#039;s E3 press conference. 
 
Shocking people ala Kojima on MS press conference, showing off or teasing the new IP, Sony would want to reply in this manner at MS for last years E3&#039;s. ]]></description>
			<content:encoded><![CDATA[<p>I Forgot who said this I think it was Blade206, he said don&#039;t be shock if you see Bungie at Sony&#039;s E3 press conference.</p>
<p>Shocking people ala Kojima on MS press conference, showing off or teasing the new IP, Sony would want to reply in this manner at MS for last years E3&#039;s. </p>
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		<title>
		By: JOEKILLA		</title>
		<link>https://thekoalition.com/2010/bungie-sells-its-soul-to-the-devil-10-year-deal-with-activision-announced#comment-24353</link>

		<dc:creator><![CDATA[JOEKILLA]]></dc:creator>
		<pubDate>Thu, 29 Apr 2010 16:56:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.thekoalition.com/?p=37251#comment-24353</guid>

					<description><![CDATA[In reply to &lt;a href=&quot;https://thekoalition.com/2010/bungie-sells-its-soul-to-the-devil-10-year-deal-with-activision-announced#comment-24352&quot;&gt;JOEKILLA&lt;/a&gt;.

....until 2020 ]]></description>
			<content:encoded><![CDATA[<p>In reply to <a href="https://thekoalition.com/2010/bungie-sells-its-soul-to-the-devil-10-year-deal-with-activision-announced#comment-24352">JOEKILLA</a>.</p>
<p>&#8230;.until 2020 </p>
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		<title>
		By: JOEKILLA		</title>
		<link>https://thekoalition.com/2010/bungie-sells-its-soul-to-the-devil-10-year-deal-with-activision-announced#comment-24352</link>

		<dc:creator><![CDATA[JOEKILLA]]></dc:creator>
		<pubDate>Thu, 29 Apr 2010 16:56:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.thekoalition.com/?p=37251#comment-24352</guid>

					<description><![CDATA[In reply to &lt;a href=&quot;https://thekoalition.com/2010/bungie-sells-its-soul-to-the-devil-10-year-deal-with-activision-announced#comment-24343&quot;&gt;Bess&lt;/a&gt;.

Supposedly this deal will be a brand new IP, that will span multiple offshoots, so that one trick pony stuff is back but they just got a new pony ready to go for 2011. ]]></description>
			<content:encoded><![CDATA[<p>In reply to <a href="https://thekoalition.com/2010/bungie-sells-its-soul-to-the-devil-10-year-deal-with-activision-announced#comment-24343">Bess</a>.</p>
<p>Supposedly this deal will be a brand new IP, that will span multiple offshoots, so that one trick pony stuff is back but they just got a new pony ready to go for 2011. </p>
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		<title>
		By: JOEKILLA		</title>
		<link>https://thekoalition.com/2010/bungie-sells-its-soul-to-the-devil-10-year-deal-with-activision-announced#comment-24350</link>

		<dc:creator><![CDATA[JOEKILLA]]></dc:creator>
		<pubDate>Thu, 29 Apr 2010 16:50:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.thekoalition.com/?p=37251#comment-24350</guid>

					<description><![CDATA[In reply to &lt;a href=&quot;https://thekoalition.com/2010/bungie-sells-its-soul-to-the-devil-10-year-deal-with-activision-announced#comment-24335&quot;&gt;A.B. Frasier&lt;/a&gt;.

Or it may not and it will be a monster hit?, I still see this as Kotick knowing the loyalty Halo fans got to Bungie without them Halo wouldn&#039;t be what it is.  
 
So he expects every single Halo fanboy to react to the new Bungie game THE SAME EXACT WAY they would for a Halo game. ]]></description>
			<content:encoded><![CDATA[<p>In reply to <a href="https://thekoalition.com/2010/bungie-sells-its-soul-to-the-devil-10-year-deal-with-activision-announced#comment-24335">A.B. Frasier</a>.</p>
<p>Or it may not and it will be a monster hit?, I still see this as Kotick knowing the loyalty Halo fans got to Bungie without them Halo wouldn&#039;t be what it is. </p>
<p>So he expects every single Halo fanboy to react to the new Bungie game THE SAME EXACT WAY they would for a Halo game. </p>
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		<title>
		By: Bess		</title>
		<link>https://thekoalition.com/2010/bungie-sells-its-soul-to-the-devil-10-year-deal-with-activision-announced#comment-24343</link>

		<dc:creator><![CDATA[Bess]]></dc:creator>
		<pubDate>Thu, 29 Apr 2010 15:05:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.thekoalition.com/?p=37251#comment-24343</guid>

					<description><![CDATA[lol the title is mad funny,now it&#039;s time 2 see if bungie is a 1 trick pony or not ]]></description>
			<content:encoded><![CDATA[<p>lol the title is mad funny,now it&#039;s time 2 see if bungie is a 1 trick pony or not </p>
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		<title>
		By: A.B. Frasier		</title>
		<link>https://thekoalition.com/2010/bungie-sells-its-soul-to-the-devil-10-year-deal-with-activision-announced#comment-24341</link>

		<dc:creator><![CDATA[A.B. Frasier]]></dc:creator>
		<pubDate>Thu, 29 Apr 2010 14:53:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.thekoalition.com/?p=37251#comment-24341</guid>

					<description><![CDATA[we now kno where infinity wards royalties went ]]></description>
			<content:encoded><![CDATA[<p>we now kno where infinity wards royalties went </p>
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		<title>
		By: KRyPT		</title>
		<link>https://thekoalition.com/2010/bungie-sells-its-soul-to-the-devil-10-year-deal-with-activision-announced#comment-24338</link>

		<dc:creator><![CDATA[KRyPT]]></dc:creator>
		<pubDate>Thu, 29 Apr 2010 14:35:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.thekoalition.com/?p=37251#comment-24338</guid>

					<description><![CDATA[Holy Jesus! 
 
Just when you thought Activision was on their last leg they go and do some shit like this... I just hope Bungie has some KY on stand by for what&#039;s about the come. ]]></description>
			<content:encoded><![CDATA[<p>Holy Jesus!</p>
<p>Just when you thought Activision was on their last leg they go and do some shit like this&#8230; I just hope Bungie has some KY on stand by for what&#039;s about the come. </p>
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		<title>
		By: A.B. Frasier		</title>
		<link>https://thekoalition.com/2010/bungie-sells-its-soul-to-the-devil-10-year-deal-with-activision-announced#comment-24335</link>

		<dc:creator><![CDATA[A.B. Frasier]]></dc:creator>
		<pubDate>Thu, 29 Apr 2010 14:10:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.thekoalition.com/?p=37251#comment-24335</guid>

					<description><![CDATA[ughhh...cray deal man..crazzzy deal..but look at it like this. bungie is still indie and still owns their IP&#039;s. activision just wants to be the sole publisher and distributor over it. so how much power does activision really have? i guess thats somewhere in the fineprint of that contract 
 
plus bungies next game might be a dud after halo...this could be a bad deal on activisions part as well. ]]></description>
			<content:encoded><![CDATA[<p>ughhh&#8230;cray deal man..crazzzy deal..but look at it like this. bungie is still indie and still owns their IP&#039;s. activision just wants to be the sole publisher and distributor over it. so how much power does activision really have? i guess thats somewhere in the fineprint of that contract</p>
<p>plus bungies next game might be a dud after halo&#8230;this could be a bad deal on activisions part as well. </p>
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		<title>
		By: JOEKILLA		</title>
		<link>https://thekoalition.com/2010/bungie-sells-its-soul-to-the-devil-10-year-deal-with-activision-announced#comment-24334</link>

		<dc:creator><![CDATA[JOEKILLA]]></dc:creator>
		<pubDate>Thu, 29 Apr 2010 14:01:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.thekoalition.com/?p=37251#comment-24334</guid>

					<description><![CDATA[btw I wonder if the Halo fanboys who love and support Bungie 
will support this, I want to hear what K.Black/Eddy have to say about this. Clearly Kotick WANTS HALO FANBOYS those that make halo sell 1 million + in hours on his side, will you give him that?. ]]></description>
			<content:encoded><![CDATA[<p>btw I wonder if the Halo fanboys who love and support Bungie</p>
<p>will support this, I want to hear what K.Black/Eddy have to say about this. Clearly Kotick WANTS HALO FANBOYS those that make halo sell 1 million + in hours on his side, will you give him that?. </p>
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		By: JOEKILLA		</title>
		<link>https://thekoalition.com/2010/bungie-sells-its-soul-to-the-devil-10-year-deal-with-activision-announced#comment-24333</link>

		<dc:creator><![CDATA[JOEKILLA]]></dc:creator>
		<pubDate>Thu, 29 Apr 2010 13:58:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.thekoalition.com/?p=37251#comment-24333</guid>

					<description><![CDATA[Major slap to ex IW guys/EA, wouldn&#039;t shock me if they let Bungie make a few MW games.  
 
Activision must have seen that new HHG video, where he says EA is number one and all that crap, Kotick went and got the Bungie squad LOL wow ]]></description>
			<content:encoded><![CDATA[<p>Major slap to ex IW guys/EA, wouldn&#039;t shock me if they let Bungie make a few MW games. </p>
<p>Activision must have seen that new HHG video, where he says EA is number one and all that crap, Kotick went and got the Bungie squad LOL wow </p>
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