LEGO is expanding their brand to include birds. Not just any birds, the birds all gamers love and know as Angry Birds.
Rovio announced today it is partnering with the LEGO brand to release Angry Birds Lego sets to release in Spring 2016 to coincide with the release of feature-length Angry Birds movie.
Jill Wilfert, Vice President, licensing & entertainment at The LEGO Group stated,
We are excited to bring Angry Birds to life in Lego form, given the popularity of the game and its characters with fans of all ages, which will only be amplified by the forthcoming film. We seek partnership with globally relevant properties that offer a unique and rewarding play experience to our fans, and our designers are having fun developing building sets that leverage the engaging play and deconstruction found in the Angry Birds game.
Hopefully this partnership will help revitalize Rovio which saw a 9% decrease of it’s revenue for 2014. Either way, more Legos for its fans.