Editorials

The Night Belongs to The Crow with These Two Scarily Cool Marketing Activations

On Saturday, August 16, THE CROW partnered with Bushwig in Brooklyn and Ostbahnof in LA to bring the goth aesthetic of the thriller action film to life at 9 Bob Note and The Catwalk Club, respectively. These Crow-themed parties featured big names on the web with big followings and hot nightlife figures in L.A. (Abhora Rules from Dragula and Violet Chacki from RuPaul’s Drag Race) and New York.

The sexy, alternative, black, and leather dress code paired with sounds from DJs Lauren Flax, Amber Valentine, Horrorchata and Ickarus in Brooklyn and Violet ChachkiJosh Cheon, and Sevyn in LA worked harmoniously to set the perfect vibe to match THE CROW’s aura in a way that only this community of party goers could execute with such stark and beautiful precision. 

Matching the vibes of the dark, sexy thriller that blends love, murder and revenge, this party went well until 3 or 4 in the morning. Both events were successful in exciting their audiences to see the film and have high hopes for its “modern reimagining” to accurately reflect the modern-day scene of alternative or gothic subculture. 

Bill Skarsgård takes on the iconic role of THE CROW in this modern reimagining of the original graphic novel by James O’Barr. Soulmates Eric Draven (Skarsgård) and Shelly Webster (FKA twigs) are brutally murdered when the demons of her dark past catch up with them. Given the chance to save his true love by sacrificing himself, Eric sets out to seek merciless revenge on their killers, traversing the worlds of the living and the dead to put the wrong things right. 

RECAP IMAGES FROM OSTBAHNOF x THE CROW

RECAP IMAGES FROM BUSHWIG x THE CROW

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