Electronic Arts won’t be attending E3 in the usual fashion this year. Instead of the normal booth inside the expo hall in Los Angeles, they will be hosting an off-site event that’s more accessible to their fans, called EA Play.
/// Official Statement
Our players are the driving force behind everything we do. So this summer, we’re opening up our world to you with unique new live events in Los Angeles and London. We’ll bring the new games, we’ll bring the demos, we’ll bring the competition… and you get to go hands-on. Or join us online and immerse yourself to experience some of our biggest games of the year. Let’s live to play together.
At the EA Play event, there’ll be playable demos of a large selection of their games, live events, competitions and even a chance to receive some exclusive memorabilia. There will also have livestreams for all of their new games as well as behind-the-scenes content.
EA Play will run from June 12th through June 14th. At the same time, a similar event will occur in London on the 12th of June.