Is it a bird? Is it a plane? Is it Ruthlesskid dressed up as a Spartan to smash the Playstation 3? No, it’s just a really good PR stunt to get everybody excited for the launch of Halo: Reach from 12:00 am tonight. Microsoft dressed a man up as a Spartan and got him to fly around London’s Trafalgar Square with a jetpack, take note Sony. Perhaps Sony can pull off either giant Sackboy’s or some Bugatti’s racing around the streets of London. Take a look at the video below to see Halo: Reach marketing at it’s best.