THQ CEO Details Strategy Towards Lowering Game Prices

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THQ CEO Brian Farrell spoke in Capital Markets conference in New York City and detailed how games now current prices are keeping many out, he has a strategy where he says companies should release games at a lower price but add value via DLC, he states that his games see a nice increase in sales when a price drop occurs, so why not get that bigger base on day 1.

“When we launched [MX vs. ATV] at $59.99, we’d do some units, and then when we brought the price down to the mass market-friendly price of $39.99, it would just pop,”

“So the thinking this time is, let’s initially launch at $39.99 – it’s a very robust game, very high quality, so this is not about trying to get a secondary title out. It’s a AAA title, at that price point, but then with a series of DLC so people can extend their experience.”

“We think this is the future of gaming. We think that’s the way games are gonna go in the long term.”

Let me know what you think about this, I think this is a great strategy and I hope it becomes the standard, If the next smackdown or UFC games are $39.99 my interested to try them out would increase for sure.

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