Sega Won’t Have Booth at E3; Will Show its Games With Partners

Sonic doom?

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It seems that Sega’s downsizing continues. The company just revealed that it would not have its own booth at E3 and will instead show its games via partners.

This news comes via Game Informer who was told this information by Sega themselves.

“Over the next months, SEGA of America will be focusing on the restructure and relocation to Southern California, and we have decided to not attend E3 with our own booth this year,” a representative told Game Informer via email. “With the majority of our bigger titles launching later in 2015/2016, particularly those from our AAA studios Relic Entertainment, Sports Interactive and Creative Assembly, we are concentrating our efforts for some of these major announcements after our relocation. Instead, we will be collaborating with our various business partners for this year’s E3 show.”

This shouldn’t come as much of a surprise. After how terribly Sonic Boom did, and Sega’s move to step away from developing on consoles, the move to have a smaller presence at E3 makes sense. While it is still too early to call doom on the company, one can’t ignore the fact that they aren’t in the best shape these days.

Source: Game Informer

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Tony Polanco Executive Editor
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