NBC To Turn Rockefeller Plaza into ‘Olivia Benson Plaza’ To Celebrate 25 Years of Law & Order: SVU

In celebration of the 25th anniversary of Law & Order: Special Victims Unit, NBC is transforming Rockefeller Plaza into Olivia Benson Plaza on March 14-15, paying homage to the iconic series that has proudly served audiences for over 25 years. The two-day experience is free and open to the public and will offer dedicated fans a chance to immerse themselves in the world of Law & Order: Special Victims Unit

Once inside Olivia Benson Plaza, fans will be treated to complimentary coffee and tea beverages at the Benson & Co. Coffee truck brewed in partnership with La Colombe. Each cup will honor the iconic characters of Law & Order: SVU and feature unique latte art to savor alongside the exciting atmosphere of the Plaza. At the Fan Shop, attendees can pick up SVU-themed friendship bracelets designed in collaboration with Little Words Project, with 25% of the proceeds from such purchases (excluding sales tax or VAT, if any) to benefit Mariska Hargitay’s Joyful Heart Foundation.

Olivia Benson Plaza will also feature an exclusive kiosk featuring a commemorative 25th anniversary newspaper and an exclusive limited-edition T-shirt created with the Shop at NBC Studios and Wolf Entertainment. Throughout both days, fans will have the chance to participate in “Law & Order: Special Victims Unit” themed trivia, giveaways and unique photo moments onsite.  

On Thursday, March 14 and Friday, March 15, 10 AM – 6 PM ET the Olivia Benson Plaza (30 Rockefeller Plaza, New York, NY 10112 (North Plaza)) will offer free and open to the public on a first-come, first-serve basis. The Law & Order: SVU 25th anniversary experience at ‘Olivia Benson Plaza’ was created by NBC in collaboration with NVE Experience Agency.  

Created by Emmy Award-winning producer Dick Wolf,the series is the longest-running primetime drama in the history of American television. Now in its 25th anniversary season on NBC, this hard-hitting and emotional series chronicles the lives of the Special Victims Unit of the New York City Police Department, an elite squad of detectives who investigate crimes of sexual assault, child abuse and domestic violence. Law & Order: Special Victims Unit is produced by Universal Television, a division of Universal Studio Group, in association with Wolf Entertainment. 

To learn more follow Law & Order, on social: Instagram, Twitter,

Watch Law & Order: Special Victims Unit Thursdays at 9 p.m. ET/PT on NBC. Stream Next Day on Peacock.

Related posts

Exclusive Clip – Beacon 23 Season 2 Episode 2 Sees Harmony Questioned for Her Actions

Dana Abercrombie

John Baker Doesn’t Believe in Aliens but Could That Change in Upcoming Resident Alien Episodes?

Dana Abercrombie

Kaylayla Raine’s Resident Alien Reflects on Jay’s Complicated Relationship with Asta

Dana Abercrombie