Yes, you read that title right.
Just a short while ago, Activision announced that have acquired King, the developer behind the mega popular Candy Crush games, for a measly $5.9 billion. That’s right, billion, with a B.
While it won’t be official until 2016 (King is based in Ireland, and so the deal has to be approved there as well), Activision knows that this acquisition puts them in sole possession of some the worlds most popular games.
The combined company will have a world-class interactive entertainment portfolio of top-performing franchises, including two of the top five highest-grossing mobile games in the U.S. (Candy Crush Saga®, Candy Crush Soda Saga™), the world’s most successful console game franchise (Call of Duty®), and the world’s most successful personal computing franchise (World of Warcraft®), as well as such well known franchises as Blizzard Entertainment’s Hearthstone®: Heroes of Warcraft™, StarCraft®, andDiablo® and Activision Publishing’s Guitar Hero®, Skylanders® andDestiny, along with over 1,000 game titles in its library.
Currently, Candy Crush is basically a printing machine for money, as they earned just over $1 billion in revenue last year.
