Activision has announced that Call of Duty: Advanced Warfare is the biggest entertainment launch of the year. So much, that it’s bigger than any other video game title, box office movie, music and even books for 2014.
These results for Call of Duty: Advanced Warfare are based on the statistics from publicly available data, internal revenue and customer retail sell-through information of week one of the games launch, in both retail and digital sales. This is compared to the findings for the first week sales of movies, books and music.
Since then, gamers have played more than 370 million online matches with 200 million leveling up in its first week. Activision also wants everyone to know, according to Xbox Live, PSN and internal Activision estimates, they’ve had the highest selling digital launch in console history.
“Since Activision created the Call of Duty franchise in 2003, franchise revenues have exceeded $10 billion in sales worldwide, far exceeding box office receipts for such household movie franchises as Hunger Games, Transformers, Iron Man and Avengers, combined,” said Bobby Kotick, CEO of Activision Blizzard. “Advanced Warfare is the biggest entertainment launch of 2014 in terms of revenue, surpassing all movie, music and book launches this year.”
“We poured our hearts into making Call of Duty: Advanced Warfare an epic ride, and we are pleased with the performance,” said Eric Hirshberg, CEO, Activision Publishing, Inc. “Sales and engagement are up through the first week compared to last year. Season Pass sales are up, as well. The game has been very positively reviewed and the response from fans has been tremendous. We believe Advanced Warfare will be the most successful game of the year and we thank our fans for making it the biggest entertainment launch of the year.”
Knowing Destiny had a similar launch, which game do you like better? Let us know!
Source: Activision
