Disney and Gaming Come Together Again with Playmation

Because children are lazy.

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Today, Disney Consumer Products announced Playmation – the next step in the evolution of play, where digital gets physical and the imagination is real (schizophrenics rejoice).

This system of toys, wearables, wireless technology, and motion sensors uses smart technology to encourage kids to be physically active while using their imaginations.

It is not tethered to an Internet connection so players can run around and explore each adventure from anywhere they want – a bedroom, living room or yard. With multiplayer modes, recruits can sync their Avenger Gear to tackle missions and combat arenas together, or battle in competitive play.

Leslie Ferraro, president of Disney Consumer Products believes,

Innovation and creativity are the driving forces behind Disney, and our goal is to inspire children to unleash the power of their imaginations through the stories we tell and the experiences we create. With Playmation, we’re taking the next step in that tradition – bringing the worlds of play, storytelling, and technology together – in a new and very exciting way. Playmation takes the best the digital world has to offer and uses it to create supercharged, real world play. This is play updated for today’s kids – bringing their imaginations to life as they go on active adventures alongside their favorite characters.

The Playmation Marvel’s Avengers Starter Pack will include five connected toys: one piece of Avenger Gear (Repulsor), two Power Activators and two Smart Figures – a Super Hero (Captain America) and a Super Villain (Iron Skull). JARVIS will take players through the tutorial on how to control the new Gear, inspired by Iron Man technology.

The Repulsor Gear connects with the Power Activators and Smart Figures to take players on a plethora of adventures through locations around the Marvel Universe, from the Avengers Lab in New York to the jungles of Wakanda.

Also available at launch, is the AvengersNet app where players can register their Avenger Gear to see their progress, explore additional locations and characters, and get access to new missions. New recruits to the Avengers can fight Marvel Super Villains including Ultron, Iron Skull, Loki, or join fellow Avengers Super Heroes like Black Widow, Falcon and more as they battle to save the Earth by running, jumping, ducking and dodging – whatever each challenge requires.

The Playmation Marvel’s Avengers Starter Pack will cost $119.99 and will launch in October in the United States and Canada. Pre-orders will start on July 7th.

Star Wars and Frozen systems are currently in development for 2016 and 2017.

About The Author
Dana Abercrombie Entertainment Editor / Media Liaison
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