EA boss John Riccitello recently told Bloomberg that buying Harmonix is something that is not in their plans. EA publishes the titles for Harmonix thus it would make sense to a lot of people for EA to purchase the company. However Riccitello believes that buying the company could be compared to trying to catch a falling knife.
“There is going to be a time when perception catches up with the facts,” he said.
“Moves that look like I’m doubling down on yesterday would make it harder still to convince investors that tomorrow is the Promised Land.”
He added that buying the studio would be like catching “a falling knife”.
“I’m sure some smart investor will buy the business feeling that they can catch a falling knife, but more people have been cut trying to catch falling knives than have benefitted from getting the timing exactly right.”
The latest in the music series, Rock Band 3, sold only 7k in its first week in the UK, which is a very poor performance considering the brand recognition. Earlier this month Viacom announced that they were putting Harmonix up for sale.
