Today, Sony Computer Entertainment UK and LOVEFiLM announced a “groundbreaking” partnership to bring LOVEFiLM’s massive library of movies and TV shows to UK PlayStation 3 owners. The subscription based service, which is similar to the Netflix service in the US will allow users to stream movies and TV shows directly from their PlayStation 3. In addition to the streaming service, subscribers will also be able to get a wide selection of DVD’s, Blu-ray’s & Games send directly to their homes.
LOVEFiLM Chief Executive, Simon Calver, said,
“This is game-changing for LOVEFiLM and transformational for the UK home entertainment market as a whole. PS3 already has a very large installed customer base of all ages, all of whom will soon be able to benefit from our unique combination of instantly available content, streamed through their PS3, as well as DVD, Blu-ray & Games rental by post. To become PS3’s partner for our service is a tremendous endorsement of the value, choice and convenience offered by LOVEFiLM.”
The LOVEFiLM service will become available on the XMB (Xross Media Bar) on all Internet-connected PS3s, providing most members of LOVEFiLM on subscription packages access to thousands of titles from major studios and independents, streamed instantly to their TV via their PS3, in addition to the rental by post services. Members will be able to scroll through titles on the page, also search through categories including ‘Pick of the Week’, ‘Most Watched’ and ‘Highest Rated’, view ratings and search through the LOVEFiLM instant offering by title, actor and genre. LOVEFiLM will offer any PS3 users who are not already LOVEFiLM subscribers, exclusive incentives to join the service, including free trials.
