As you seen at E3 this year SONY are not going to give up on PSP, they rather are going on the offensive by bringing a huge marketing push that goes bold using a very bold character named ‘Marcus’. In this TV Ad he goes in on iphone gaming in a segment called “MARCUS DON’T PLAY THAT”, straight up shoots fired by lil Marcus.
http://www.youtube.com/watch?v=9IOt19iOED0&feature=player_embedded
Could this kid do for PSP what Kevin Butler has done for PS3 marketing? what do you think?.