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PSP TV Ad Calls Out iPhone’s Phony Gaming

As you seen at E3 this year SONY are not going to give up on PSP, they rather are going on the offensive by bringing a huge marketing push that goes bold using a very bold character named ‘Marcus’. In this TV Ad he goes in on iphone gaming in a segment called “MARCUS DON’T PLAY THAT”, straight up shoots fired by lil Marcus.

http://www.youtube.com/watch?v=9IOt19iOED0&feature=player_embedded

Could this kid do for PSP what Kevin Butler has done for PS3 marketing? what do you think?.