TV

In The Black Network Launches ‘ITBN Africa’ – Adding 70 Hours of New Programming from Africans Creators

In the Black Network (ITBN), a Black-owned and Black-led streaming platform committed to the amplification of Black content and its creators, launches ITBN Africa – 70 hours of programming committed to highlighting the creative voices that represent the vibrancy of African cultures. Starting today February 5th, ITBN will expand the already rich slate of titles by adding these additional independent TV series, films and documentaries. The collection includes award winning titles such as: “A Light Through Coloured Glass”, “GOBE”, “My Bald Self”, “Mummy Dearest” and “Bachelor’s Eve.”

As the 2020 promises of diverse programming from larger networks has begun to wane, there has been heavy scrutiny and backlash from African filmmakers towards larger streamers who are actively pulling funding for much of their African inspired content. Creatives from the diaspora are calling for the development of more dedicated hubs, committed to bringing audiences worldwide into the rich tapestry of stories emerging from Africa. Otherwise, these stories remain unseen since many other streaming networks are not embracing content from
African countries.

Enter ITBN Africa. This new programming is a response to the erasure of stories coming from The Continent. The intention is not only to provide a space for creatives, but to introduce viewers across the globe to the diverse and vibrant cultures of Africa.

“At ITBN we’re not just about adding more titles. We aim to celebrate the black diaspora and be a tribute to the diverse stories and rich heritage that resonates globally. Africa’s storytelling tradition is as historic as time, filled with narratives that inspire, entertain, and educate” says James DuBose, Founder & CEO of In The Black Network.

With programming that ranges from: original series, documentaries, and movies, to genres that span from drama to comedy, ITBN Africa is a unique opportunity to bridge gaps, foster understanding, and introduce viewers globally to the beauty and complexity of Africa.

With more creators calling for dedicated hubs devoted to showcasing the tapestry of stories originating from Africa to global audiences, ITBN seeks to fill the void. DuBose’s new network aims to make sure these narratives don’t go unnoticed, as many other streaming networks are not embracing content from African countries.