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New Gears of War Will Be Shown at E3, Black Tusk Studios Gets a New Name

Rod Fergusson used to be the head of Black Tusk Studios. Starting today, however, there is no more Black Tusk Studios. Instead, the company will now be known as The Coalition, a name that readers of this site might know pretty well.

In a post today over on the Xbox Wire, Rod explains why the company changed names, and also explains that fans of the Gears of War franchise will hear a lot of news regarding the games during Xbox’s E3 conference, as well as a special Xbox Daily during E3. To see the full explanation, view below, while above you can find similar sentiments in a special video.

Hi everyone – I’m Rod Fergusson, former studio head of Black Tusk Studios.

It’s not what you think.

Beginning today, the Vancouver-based Xbox team working on the Gears of War franchise will be known as The Coalition. What’s in a name? In short, The Coalition speaks to who we are as a team, and what it is we’re working on.

A coalition is a team of diverse individuals working together for a common purpose, a concept that we feel describes our studio quite well.

Fans will also recognize the Coalition of Ordered Governments (COG) from Gears of War lore.

When people hear 343 Industries, they associate it with Halo; when they hear Turn 10 Studios, they know that’s who makes Forza. Moving forward, when you hear The Coalition, we want you to think of Gears of War.

To see our new logo in motion, and to learn more about The Coalition, watch the special edition Rodcast above.

Speaking of Gears of War, we’re getting close to E3, where we will share more on what’s next for Gears of War. Specifically, Gears fans should be sure to tune in to Xbox Daily: LIVE @ E3, on Monday June 15 at 4PM Pacific to see what we’re working on.

When he puts it like that, I get the name change…but I still think they totally stole it from us. We still love you, Rod.

Make sure to tune into Xbox’s E3 press conference on June 15, 12:30 ET, and also tune into the Xbox Daily: Live @ E3 event if you’re a Gears fan.

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