Mattel Launches Bloxels Star Wars for Young Video Game Developers-in-Training

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Mattel, Pixel Press and Lucasfilm have announced the introduction of Star Wars Bloxels, which lets curious-minded and creative young Jedi create their own video games in a galaxy far, far away with their favorite characters and stories.

Whether keeping the dark side at bay, playing as Darth Vader, or navigating Luke Skywalker through the galaxy, Star Wars Bloxels helps kids bring the stories they imagine to life through a build-and-play platform that uses brightly colored building blocks to create and share games.  Aspiring game developers and designers can use the Death Star themed gameboard and colored blocks to customize and build their stages and watch their game world come alive in cool retro arcade style with the Star Wars Bloxels app.  Once the preliminary design is uploaded, kids can customize the game’s graphics into a Star Wars galaxy by choosing from different environments such as Hoth, Jabba’s Palace, Mos Eisley, the Ewok Village or the Death Star.

The game builder app is available only with purchase of the Star Wars Bloxels kit. Star Wars Bloxels is available for $49.99.

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Dana Abercrombie Entertainment Editor / Media Liaison
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